In 1995, Roderick Patterson, also known as ‘Sir Rod,’ embarked on a transformative journey, leaving his hometown of St. Petersburg, Florida, for Atlanta, Georgia, armed with a Commercial Arts Degree and a vision for his future. In Atlanta, Sir Rod launched his music career, which quickly flourished, and in 1997, he seized the opportunity to establish his own venture, founding Gazelle Graphics, a graphic arts firm that has since boasted clients from Fortune 500 companies and top advertising agencies in Atlanta.
By 1999, Sir Rod’s reputation had grown such that he was approached by So So Def founders Michael Maulden and CEO Jermaine Dupri to take on the role of Creative Service Director. This position placed him at the heart of promotional material and print media development, working closely with notable artists like Da Brat and Jagged Edge. His tenure at So So Def deepened his understanding of the company’s extensive influence in the recording industry, encompassing record label operations, artist and sports management, music publishing, and more.
In 2001, leveraging his extensive experience and network, Sir Rod co-founded Diversity Showcase Assemblies, a school touring company that brought performances to over 2 million students across the United States from 2001 to 2003, earning him the nickname “the Clive Davis of So So Def.” His talents in graphic art, internet design, artist development, and management, coupled with a keen eye for new talent, have positioned him as a leading figure in the music industry.
Roderick Patterson, or ‘Sir Rod,’ is a man on a mission, known for his positive outlook and remarkable success across various ventures. After his initial achievements, including founding Gazelle Graphics and contributing significantly to So So Def Recordings, Sir Rod established Sounds of Knowledge. This initiative, along with his earlier venture, Diversity Showcase Assemblies, demonstrates his commitment to using music as a medium to convey uplifting messages to youth, touching the lives of over a million children nationwide.
Sir Rod’s multifaceted career also includes roles as an entertainer, artist, motivational speaker, and author, having penned seven self-motivation books aimed at inspiring young people. His ongoing project, the Sounds of Knowledge Foundation, aims to empower underserved communities through constructive programs and media, underscoring his dedication to making a positive impact through his diverse talents and ventures.
Sir Rod Patterson is a professional speaker who is engaging, insightful, humorous, likable and will entertain and interact positively with your group. Sir Rod Patterson is available to speak locally, statewide, regional, nationwide and internationally. He is also available for television, radio, magazine interviews, keynote speaker or expert guest interviewees.
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